Decisive and results-oriented creative professional combining over 20 years of integrated design expertise with proven leadership and project management experience in driving brand and bottom line growth.

Brings a diverse background, serving as a platform to troubleshoot all aspects of the creative process while managing project budgets and deadlines. A technical thought leader with the insight to communicate and delegate effectively while remaining at the forefront of digital innovation, technology, and industry trends. Extensive knowledge of entertainment and financial industries, with a thorough understanding of the complexities of designing digital media for both print and online.

Additional highlights include:

  • Excels at sourcing, hiring, and developing internal and external creative teams, leveraging a strong network of freelance talent across multiple specializations.
  • Strong visual problem solver, consistently identifying process improvements to drive productivity.
  • Recognized for establishing outstanding relationships with colleagues, clients, and vendors.

Experience

Regional Operations Manager

Mar. 2016 – Present
RR DONNELLEY AND SONS, CO. | New York, NY

Accountable for operational oversight of multiple site locations within the agency infrastructure – including Sony Music Entertainment, Ace Hardware, Allianz Global Investors, Credit Suisse, International Monetary Fund, Lowe’s and DSG Interactive Group.

  • Functions as a change agent within the organization in order to maximize profitability and client satisfaction.
  • Partners with individual site leads to assess staffing needs against P&L.
  • Manages and reconciles invoices, billing, POs, and P&Ls across multiple sites.
  • Responsible for tracking and analyzing data related to employee performance and account activity.
  • Maintains regional facilities in regard to staff supervision, labor approvals, record keeping, and budgeting.
  • Implements standardized office procedures and staff incentive programs.
  • Verifies the usage and accuracy of internal job tracking systems; ensures site leads execute necessary adjustments to meet billing quotas and performance guidelines.

Creative Manager, Site Lead

Sep. 2011 – Mar. 2016
SONY MUSIC ENTERTAINMENT | RR DONNELLEY | New York, NY

Directed a 12-person team responsible for all of Sony Music Arcade Creative pre-press work, in addition to leading efforts to expand service offerings across interactive design and project management.

  • Partnered with Sony’s internal ad agency, Arcade, to drive new business within the interactive media vertical.
  • Established RR Donnelly as an Apple approved developer of iTunes LPs and iBooks for Sony, and facilitated the RFP process to acquire all digital work for Arcade.
  • Oversaw facility finances in addition to sourcing, hiring, and developing creative talent. Increased profits from 2% to 30% by reducing outsourced work and streamlining internal processes.
  • Introduced new time management system in response to organizational pain points, allowing for higher efficiency and productivity, increased client and team confidence, and new business generation.

Associate Director Interactive Media, Creative Services

Feb. 1997 – Aug. 1999
SONY MUSIC ENTERTAINMENT, INC. | New York, NY

Managed a team of 6 designers and developers in driving Sony Music’s digital presence, responsible for defining overall creative vision, content, navigation, and functionality. Oversaw all creative assets, content, and project milestones, collaborating with artists, label personnel, and creative staff to develop concepts that produced continuity between artists’ print and online brand image.

Creative Services & Interactive Team Manager

Apr. 2009 – Sep. 2011
MORGAN STANLEY CREATIVE SERVICES | RR DONNELLEY | New York, NY

Oversaw an 11-person interactive team within Morgan Stanley’s creative services department, supporting development and design of over 100 internal websites and intranets.

  • Key member of the management team leading a complete reorganization, providing the first stable client support system in 5+ years; Successful efforts resulted in creating a new division that doubled revenue.
  • Led website design and updates for internal websites, training application development, and web modules for the public-facing site.
  • Assisted with management and evaluation of a 45-person creative services department.

Director of Interactive Media

May 2001 – Apr. 2009
SUNDBERG & ASSOCIATES | New York, NY

Led the interactive team in technical and creative design, with an emphasis on integrating print and web communications for clients ranging small from non-profits to Fortune 500 brands. Responsible for oversight of creative strategy and planning, budgeting, pitching and approval of designs, and ongoing management and analysis of campaigns.

  • Oversaw the new media department, leading interactive projects from initial concept through presentation, development, and launch.
  • Leveraged a wide network of industry contacts to source and hire freelance talent.
  • Developed a comprehensive approach to new client acquisition and existing business expansion in collaboration with agency president and sales and marketing teams.
  • Produced and presented new media proposals and interacted with prospects at all stages of acquisition.

Design Director

Aug. 1999 – Apr. 2001
BABYPRESSCONFERENCE.COM | New York, NY

Specialized in integrated design and development for digital, print, trade show, and identity work for an online start-up pioneering the first consumer-based application of netcasting. Supervised freelance writers, illustrators, and photographers, and served as a primary liaison with printing partners and service bureaus.

Art Director, Senior Graphic Designer

Aug. 1996 – Feb. 1997
RCA RECORDS | New York, NY

Interactive Designer, Senior Graphic Artist

Jan. 1991 – Aug. 1996
SONY MUSIC ENTERTAINMENT, INC. | New York, NY

Skills

Software

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Flash, Dreamweaver), MS Office (Word, Excel, Powerpoint), Apple Keynote, iMovie, Quicktime, iBook Author, Wordpress, BBEdit, FIlemaker, OmniGraffle. Working knowledge of After Effects, Final Cut Pro, Premiere, Unix; Mac OSX & Windows OS.


Programming

Fluent in writing valid XHTML, CSS, and JavaScript. Working knowledge of C+, CGI, and Perl, as well as relational-database integration using proprietary mark-up languages.

Education

Project Management Professional (PMP)®

PROJECT MANAGEMENT INSTITUTE - 2018


Certificate in Internet Technology

NEW YORK UNIVERSITY - 1998


Certificate in Multimedia Design

PRATT INSTITUTE - 1996


B.A., Communication & Media Studies

ROWAN UNIVERSITY (cum lauda) - 1990


A.S., Computer Science

OCEAN COUNTY COMMUNITY COLLEGE | 1987

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